Latest Blog Articles

Accelerated growth for manufacturers with Digital Marketing Funding

With 20 years of manufacturing and engineering expertise, and access to a special pot of accelerator funding at our disposal, […]

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LinkedIn tips for businesses!

Your employees know your products, services and company values better than anyone. So why wouldn’t you tap into their knowledge […]

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Top tips to get the most out of Google+

We’ve said it before but the lesser explored social media platform, Google+, is an untapped goldmine for businesses to leverage […]

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Do I need to be an Engineer to successfully market products for Engineers?

One question that always comes up is ‘does you marketing manager need to be ‘technical’ to market very technical products’? […]

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Google’s Plans for 2014

Think you have all the facts about Google? Maybe not. Because if you delve a bit deeper, perhaps using the […]

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Measuring your exhibition success

Attending exhibitions can be an expensive and labour intensive business. So PIF has compiled some failsafe measurement tactics to maximise […]

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8 Tips to achieve Email Marketing Success

For the engineering marketer the glut of platforms to connect with existing, new and potential customers gets bigger with each […]

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Tips for Translating your Technical Materials

As a professional in the process industry, expanding into new language markets can be challenging. You have marketing materials, product […]

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How to maximise the ROI on your Exhibition Spend

We’re big advocates of trade exhibitions here at PIF. Nothing beats the face to face approach if you want your […]

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Make the most out of Social Media in 12 easy steps

Think it’s enough to post the occasional updates on your social media accounts? Think again. By following these 12 easy […]

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