{"id":9837,"date":"2013-12-13T00:00:00","date_gmt":"2013-12-13T00:00:00","guid":{"rendered":"https:\/\/www.processindustryforum.com\/2013\/12\/13\/what-is-google-and-why-is-it-so-important-for-the-process-industry\/"},"modified":"2013-12-13T00:00:00","modified_gmt":"2013-12-13T00:00:00","slug":"what-is-google-and-why-is-it-so-important-for-the-process-industry","status":"publish","type":"post","link":"https:\/\/www.processindustryforum.com\/digital-marketing\/what-is-google-and-why-is-it-so-important-for-the-process-industry","title":{"rendered":"What is Google+ and why is it so important for the Process Industry?"},"content":{"rendered":"
It\u2019ll never take off they said. Poor man\u2019s Facebook they called it. But how much longer can we keep on ignoring the increasingly pervasive social networking phenomenon of Google+? Moreover, where is it going and why should the Process Industry<\/a> join its circle?<\/p>\n <\/a>So what is Google+?<\/strong> Although visually not unlike Facebook \u2013 in that you can post photos, status updates and share content \u2013 essentially the scope of Google+ is far more ambitious. Unlike the all-encompassing public nature of Facebook and Twitter, Google\u2019s baby allows you to set up \u2018circles\u2019 of friends, family, work colleagues \u2013 anything that you consider to be a sphere of interest and influence, with whom you can choose to share your content with. Much like real world relationships. Check out PIF\u2019s Google + profile<\/a>.<\/p>\n <\/a><\/p>\n You can also join or create \u2018communities\u2019 based on shared topics of interest, for example the \u2018process industry.\u2019 That allows highly tailored discussions and sharing forums. \u2018Hangouts\u2019 are a space for video chat (much like Skype) for up to ten users and much the same as \u2018likes\u2019 on Facebook, content on Google+ is judged by the power of +1s.<\/p>\n Great. So what? Well, Google admittedly missed a trick by jumping on the social media bandwagon late. It now needs to catch up and fast. There\u2019s much discussion amongst tech analysts that Google\u2019s intention is to integrate all of its many services with Google+ to the inevitable point that there will be no choice but to sign up for an account.<\/p>\n One divisive example of this strategy happened recently. Users of YouTube (a Google company) were outraged by moves to moderate comment feeds through Google+ profiles. Essentially, to post a comment you now have to to be signed up to a platform that discourages anonymity, in pursuit of a \u2018cleanlier\u2019 discussion free from spam.<\/p>\nRecent advancements with Google +<\/h2>\n
Is Google + important for SEO?<\/h2>\n