{"id":9798,"date":"2013-08-14T00:00:00","date_gmt":"2013-08-13T23:00:00","guid":{"rendered":"https:\/\/www.processindustryforum.com\/2013\/08\/14\/writing-sales-copy-that-sells\/"},"modified":"2013-08-14T00:00:00","modified_gmt":"2013-08-13T23:00:00","slug":"writing-sales-copy-that-sells","status":"publish","type":"post","link":"https:\/\/www.processindustryforum.com\/digital-marketing\/writing-sales-copy-that-sells","title":{"rendered":"5 Secrets For Writing Sales Copy That Sells"},"content":{"rendered":"
What is the number one factor that will determine whether or not your marketing gets the response you desire?\u00a0 Effective Copy.<\/strong><\/p>\n Don\u2019t get me wrong\u2026 creativity has a role to play, but any form of advertising that merely entertains does not sell. Your perfectly targeted audience are just like you and I, they have certain triggers that must be pushed in order to complete a sale.<\/p>\n Does that concern you? If so – then follow these 5 secrets to writing sales copy that\u00a0sells.Without good copy, they will never be educated as to the full range of benefits your products or service offers. They will never be forced to act on an initial interest and will instead become the customer of your competitor who provides the information and reassurances they are looking for upfront.<\/p>\n <\/p>\n 1:\u00a0Make your copy readable<\/span><\/em><\/strong><\/p>\n Even highly relevant copy can look boring or hard going.<\/p>\n <\/p>\n 2:\u00a0Present the call to action early – and often<\/span><\/em><\/strong><\/p>\n <\/em>If the reader thinks they are being sold to they are less likely to read the whole letter at first. They skip and skim for the main points, and then decide if they are interested. So it\u2019s critical to include a compelling call to action as early as the second paragraph and repeat it often.<\/p>\n
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