{"id":10050,"date":"2016-02-09T00:00:00","date_gmt":"2016-02-09T00:00:00","guid":{"rendered":"https:\/\/www.processindustryforum.com\/uncategorised\/edf-fuels-female-stem-involvement-with-pretty-curious"},"modified":"2016-02-09T00:00:00","modified_gmt":"2016-02-09T00:00:00","slug":"edf-fuels-female-stem-involvement-with-pretty-curious","status":"publish","type":"post","link":"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious","title":{"rendered":"EDF fuels female STEM involvement with Pretty Curious"},"content":{"rendered":"<p><a href=\"http:\/\/www.edfenergy.com\/\" target=\"_blank\" rel=\"nofollow\">EDF Energy<\/a> are breaking down gender barriers with their <strong>Pretty Curious campaign<\/strong>, which aims to encourage more girls to take up science, technology, engineering and maths (STEM) subjects and consider a <a href=\"https:\/\/www.processindustryforum.com\/careerprogression\/engineering-an-aspirational-career-path\" target=\"_blank\">future career in engineering<\/a>.<\/p>\n<p>In the UK, only 1 in every 7 people who works in science, technology, engineering and maths is female. What\u2019s more, the Institute for Public Policy Research shows that many girls give up on these subjects by the time they reach 16.<\/p>\n<p><a href=\"https:\/\/www.processindustryforum.com\/wp-content\/uploads\/2016\/02\/Pretty-Curious-campaign.png\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-6191\" src=\"https:\/\/www.processindustryforum.com\/wp-content\/uploads\/2016\/02\/Pretty-Curious-campaign-1024x683.png\" alt=\"Pretty Curious campaign\" \/><\/a><\/p>\n<p>EDF\u2019s Pretty Curious campaign aims to change that by sparking the imagination of young girls, inspiring them to stay curious about the world around them, and continue pursuing science-based subjects at school &#8211; and in their careers.<\/p>\n<h2>Highlighting gender stereotypes<\/h2>\n<p>\u201cWe\u2019ve designed the campaign \u2018Pretty Curious\u2019 to get teenagers and their families to connect with an issue they might not be thinking about otherwise,\u201d say EDF. \u201cWe appreciate the name might be controversial for some \u2013 but we chose it to highlight the stereotypes that are often applied to teenage girls.<\/p>\n<blockquote><p>To help get this important message across, we\u2019re running an online competition asking boys and girls aged 11-16 to invent a cool new piece of \u2018smart\u2019 tech for their bedroom or home \u2013 the more creative, the better!<\/p><\/blockquote>\n<h3>Design your own innovation<\/h3>\n<p>If you think you have what it takes to win, just submit your entry by telling EDF all about your marvellous invention and why it would improve or create impressive new tech for your home. If you want, you can design, draw, film or photograph your idea to to show them what it would look like.<\/p>\n<p>Entries will be judged on innovation, practicality, uniqueness and usefulness. The top five entries will be entered into a public vote, where the grand prize will be an iPad Air and an exciting experience day at Fab Lab London. The other top four entries receive runners up prizes of LittleBits\u00ae kits, which were used in <strong>EDF\u2019s Pretty Curious sessions<\/strong>.<\/p>\n<h3>Liz Bonnin is Pretty Curious<\/h3>\n<p><strong>Liz Bonnin<\/strong>, biochemistry graduate and TV presenter, is one of EDF\u2019s inspiring female role models. She said: &#8220;Children enjoy studying STEM based subjects at school, and both girls and boys show great aptitude in these subjects in their early years. But at some point, many girls seem to disengage with STEM subjects. A big part of the solution is recognising how girls can be better supported and encouraged whilst breaking down gender stereotypes.&#8221;<\/p>\n<p><center><a href=\"https:\/\/www.processindustryforum.com\/wp-content\/uploads\/2016\/02\/EDF-Pretty-Curious.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6192\" src=\"https:\/\/www.processindustryforum.com\/wp-content\/uploads\/2016\/02\/EDF-Pretty-Curious.png\" alt=\"EDF Pretty Curious\" \/><\/a><\/center>Liz has combined her love of science with a successful TV career, drawing on her academic expertise in Biochemistry and Wild Animal Biology to present wildlife and animal behaviour programmes such as Animals in Love, and science programmes including Horizon: Tomorrow&#8217;s World and Bang Goes the Theory.<\/p>\n<p>Could you be the next Liz?! #Prettycurious<\/p>\n<p>For more information, visit <a href=\"http:\/\/www.edfenergy.com\/prettycurious\" target=\"_blank\">Pretty Curious<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EDF Energy are breaking down gender barriers with their Pretty Curious campaign, which aims to encourage more girls to take [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[622,588,658],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EDF fuels female STEM involvement with Pretty Curious - Process Industry Forum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDF fuels female STEM involvement with Pretty Curious - Process Industry Forum\" \/>\n<meta property=\"og:description\" content=\"EDF Energy are breaking down gender barriers with their Pretty Curious campaign, which aims to encourage more girls to take [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious\" \/>\n<meta property=\"og:site_name\" content=\"Process Industry Forum\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-09T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.processindustryforum.com\/wp-content\/uploads\/2016\/02\/Pretty-Curious-campaign-1024x683.png\" \/>\n<meta name=\"author\" content=\"Process Industry Forum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Process Industry Forum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious\"},\"author\":{\"name\":\"Process Industry Forum\",\"@id\":\"https:\/\/www.processindustryforum.com\/#\/schema\/person\/88585a768f4ec16f316364eef5308155\"},\"headline\":\"EDF fuels female STEM involvement with Pretty Curious\",\"datePublished\":\"2016-02-09T00:00:00+00:00\",\"dateModified\":\"2016-02-09T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious\"},\"wordCount\":472,\"publisher\":{\"@id\":\"https:\/\/www.processindustryforum.com\/#organization\"},\"articleSection\":[\"Career Progression\",\"Energy\",\"Engineering\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious\",\"url\":\"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious\",\"name\":\"EDF fuels female STEM involvement with Pretty Curious - Process Industry Forum\",\"isPartOf\":{\"@id\":\"https:\/\/www.processindustryforum.com\/#website\"},\"datePublished\":\"2016-02-09T00:00:00+00:00\",\"dateModified\":\"2016-02-09T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\/\/www.processindustryforum.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EDF fuels female STEM involvement with Pretty Curious\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.processindustryforum.com\/#website\",\"url\":\"https:\/\/www.processindustryforum.com\/\",\"name\":\"Process Industry Forum\",\"description\":\"Content marketing platform for the Process Industry.\",\"publisher\":{\"@id\":\"https:\/\/www.processindustryforum.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.processindustryforum.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.processindustryforum.com\/#organization\",\"name\":\"Process Industry Forum\",\"url\":\"https:\/\/www.processindustryforum.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.processindustryforum.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.processindustryforum.com\/wp-content\/uploads\/2018\/08\/logo.png\",\"contentUrl\":\"https:\/\/www.processindustryforum.com\/wp-content\/uploads\/2018\/08\/logo.png\",\"width\":283,\"height\":85,\"caption\":\"Process Industry Forum\"},\"image\":{\"@id\":\"https:\/\/www.processindustryforum.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.processindustryforum.com\/#\/schema\/person\/88585a768f4ec16f316364eef5308155\",\"name\":\"Process Industry Forum\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.processindustryforum.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97826f852d638135160c502b099e49d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97826f852d638135160c502b099e49d8?s=96&d=mm&r=g\",\"caption\":\"Process Industry Forum\"},\"url\":\"https:\/\/www.processindustryforum.com\/author\/process-industry-forum\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EDF fuels female STEM involvement with Pretty Curious - Process Industry Forum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious","og_locale":"en_GB","og_type":"article","og_title":"EDF fuels female STEM involvement with Pretty Curious - Process Industry Forum","og_description":"EDF Energy are breaking down gender barriers with their Pretty Curious campaign, which aims to encourage more girls to take [...]Read More...","og_url":"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious","og_site_name":"Process Industry Forum","article_published_time":"2016-02-09T00:00:00+00:00","og_image":[{"url":"https:\/\/www.processindustryforum.com\/wp-content\/uploads\/2016\/02\/Pretty-Curious-campaign-1024x683.png"}],"author":"Process Industry Forum","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Process Industry Forum","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious#article","isPartOf":{"@id":"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious"},"author":{"name":"Process Industry Forum","@id":"https:\/\/www.processindustryforum.com\/#\/schema\/person\/88585a768f4ec16f316364eef5308155"},"headline":"EDF fuels female STEM involvement with Pretty Curious","datePublished":"2016-02-09T00:00:00+00:00","dateModified":"2016-02-09T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious"},"wordCount":472,"publisher":{"@id":"https:\/\/www.processindustryforum.com\/#organization"},"articleSection":["Career Progression","Energy","Engineering"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious","url":"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious","name":"EDF fuels female STEM involvement with Pretty Curious - Process Industry Forum","isPartOf":{"@id":"https:\/\/www.processindustryforum.com\/#website"},"datePublished":"2016-02-09T00:00:00+00:00","dateModified":"2016-02-09T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.processindustryforum.com\/energy\/edf-fuels-female-stem-involvement-with-pretty-curious#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"","item":"https:\/\/www.processindustryforum.com\/"},{"@type":"ListItem","position":2,"name":"EDF fuels female STEM involvement with Pretty Curious"}]},{"@type":"WebSite","@id":"https:\/\/www.processindustryforum.com\/#website","url":"https:\/\/www.processindustryforum.com\/","name":"Process Industry Forum","description":"Content marketing platform for the Process Industry.","publisher":{"@id":"https:\/\/www.processindustryforum.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.processindustryforum.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.processindustryforum.com\/#organization","name":"Process Industry Forum","url":"https:\/\/www.processindustryforum.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.processindustryforum.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.processindustryforum.com\/wp-content\/uploads\/2018\/08\/logo.png","contentUrl":"https:\/\/www.processindustryforum.com\/wp-content\/uploads\/2018\/08\/logo.png","width":283,"height":85,"caption":"Process Industry Forum"},"image":{"@id":"https:\/\/www.processindustryforum.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.processindustryforum.com\/#\/schema\/person\/88585a768f4ec16f316364eef5308155","name":"Process Industry Forum","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.processindustryforum.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/97826f852d638135160c502b099e49d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97826f852d638135160c502b099e49d8?s=96&d=mm&r=g","caption":"Process Industry Forum"},"url":"https:\/\/www.processindustryforum.com\/author\/process-industry-forum"}]}},"_links":{"self":[{"href":"https:\/\/www.processindustryforum.com\/wp-json\/wp\/v2\/posts\/10050"}],"collection":[{"href":"https:\/\/www.processindustryforum.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.processindustryforum.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.processindustryforum.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.processindustryforum.com\/wp-json\/wp\/v2\/comments?post=10050"}],"version-history":[{"count":0,"href":"https:\/\/www.processindustryforum.com\/wp-json\/wp\/v2\/posts\/10050\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.processindustryforum.com\/wp-json\/wp\/v2\/media?parent=10050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.processindustryforum.com\/wp-json\/wp\/v2\/categories?post=10050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.processindustryforum.com\/wp-json\/wp\/v2\/tags?post=10050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}